Meet the people that make
Eintech what it is
Meet the Senior Team
James Carter
Founder and CEO
James founded Eintech in 2010 to provide powerful SaaS solutions that meet real business needs for a wide range of sectors. He has a background in IT and has held senior positions at the Institute of Certified Bookkeepers and ICBGlobal.
Marc Carpenter
Director
Marc brings a wealth of experience in the EdTech sector, developing some of the sector’s leading businesses including Pearson and Capita. He joined Eintech in 2017 and has been instrumental in growing the company.
Carla Alexander
Director
Carla was appointed to the Reed in Partnership Board in 2018 and joined the Eintech board in 2024. She has a track record in leading complex tendering opportunities, supporting diversification.
With experience in both operations and business development she works across both organisations on growth opportunities.
Donna Murrell
Director
Donna has over 20 years’ experience delivering high quality services across a range of sectors including assessment, with 15 years’ experience operating at Board level to set company strategy and create a culture of high performance and continuous improvement across all services provided to clients and customers. She was appointed to the Eintech Board in October 2023 with a focus on governance, strategy and performance.
Anna Kate Phelan
Head of Product
Anna has worked at Eintech since 2019, starting as a Product Manager. Since then, she has risen through the ranks to become our Head of Product, overseeing our flagship eAssessment and eLearning platform, Rogo. Her dedication to the industry is reflected in her regular contributions to PQ Magazine, and in 2023 Anna was elected to the board of the eAssessment Association.
Rhodri Thomas
Advisor to the board
Rhodri has overseen the design, implementation and delivery of numerous large public projects including: the rapid roll-out of programmes to tackle the rise in unemployment during the Covid-19 pandemic; preventative health programmes on weight management, smoking cessation and diabetes prevention; and the creation of Reed Assessment which now operates one of the largest Test Centre Networks in Europe with more than 2 million annual Assessments.
Emma Hall
Strategic Account Director
Emma started her career in education in 2010 before taking on a dedicated role in the assessment sector in 2018. Her approach to delivering exceptional service to both awarding bodies and candidates has enabled her to take on several customer-facing roles, providing her with a comprehensive understanding of the broader education and testing landscape.
Conor Sheehan
Head of Engineering
Conor heads up our engineering team, taking responsibility for the Rogo software. He joined Eintech in 2020, after working in a range of technical and leadership roles over his career working in Finance, Insurance, Healthcare, Retail and Higher Education.
Jack Hugill
Business Development Director
Jack joined Eintech in 2024 after a successful period bringing together the partnership with Reed Assessment where he acted as Head of Sales. Jack is a well respected member of the assessment community and continues to help awarding bodies and training providers release their full potential through the Rogo platform.
Ben Brady
Head of Marketing
Ben joined the assessment sector in 2015 after establishing his career in marketing with a focus on user design and media production. For Eintech, he works together with the product team to ensure we’re effectively communicating updates and features to all users, as well as assisting the Rogo Community with updates on industry practice, and improving their candidate reach.